Tuesday, July 05, 2005

5 reasons podcasting matters to Ebusiness

1) Podcasts lower the threshold for publishing audio content.
2) Podcasts encourage two-way communication with listeners.
3) Podcasts extend the reach of Internet sites.
4) Podcasting can be used to increase the frequency of contact with customers.
5) Podcasts make audio files easy to find on the Internet.
Steve Job compared "Podcasting" to "the Wayne's World of radio".

I think podcasting may emerge as a next big shot for Apple.


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